UX/UI design

The best way to interact with Internet users and ensure online engagement is to provide an exceptional user experience (UX) complemented by a robust user interface (UI). Considered as two essential concepts for website optimization, UX and UI must go hand in hand to maximize user interactions. UX design is more technical and analytical. It involves a lot of research to analyze and optimize the customer experience. It is about determining the personas to develop a targeted experience, using several disciplines such as psychology. On the other hand, UI is closer to graphic design. It’s about the look and feel of a website, in addition to how it works. It reflects the strengths and the voice of a brand on the screen. Together, UI and UX create a good user experience that takes the visitor on a predefined journey, known as user flow. UICKR ensures that this experience directly supports your goals while meeting the needs and interests of the user.

Art Direction

Good design is at the intersection of aesthetics, functionality and high technology. The design and the visual identity you choose become the center of your communication strategy. Strong design and art direction change the way people engage with your brand. Good design can create trust, build legitimacy and turn your name into an experience, and art direction helps you turn a simple idea into something spectacular. We help you transform your brand through the special attention we give to our projects. Our approach to design focuses both on the brand and the emotional connection users have with it. We will work with you to develop a look that reflects your brand and create a commitment to your products. Our expert designers develop color combinations and storyboards to explore the creative possibilities available to you. Our creative team really takes the time to understand your creative vision. Then we combine years of best practices and a sense of innovation. Art direction has a huge impact on every part of your digital experience, and we take the time to get it right. You can be sure that our customized approach will be perfectly adapted to your vision and will create a unique and consistent experience that will surpass all expectations.

Responsive design

Your customers aren’t always sitting at a desk and are increasingly using their smartphones to browse the web. A design also adapted to mobile phones is a MUST! This means that your website dynamically resizes itself to work on a phone, tablet or desktop, without affecting content, design or functionality. This is the best way to ensure that your customers can fully interact with your digital presence on any device. Not to mention that search engine algorithms are starting to prioritize websites that have a mobile-friendly version. Plus, it’s easier for search engines to crawl every page when it’s optimized for all screen sizes. This means that a mobile-friendly design helps your website to appear first in search engine results. Whether you’re developing a new website from scratch or simply updating and optimizing your current website, we are your reference to ensure it’s ready for the evolving digital ecosystem. We take the time to understand your brand and dig into the architecture of your current website to understand its ins and outs. Then we create the right structure and design that reflects your brand and user experience on each element of the technology. Efficient and responsive mobile design means more sustainable gains for you. It also means higher conversion rates, greater user satisfaction, and better organic search performance. With a dynamic layout, you’ll be ahead of your brand in terms of digital experience. We restructure the code to be thoughtful, strategic and effective. Our attention to detail and technical insight ensures that your website is visually and technically effective on all screens: mobile or desktop, iPhone or Android.